If you are looking to position yourself as a thought leader in your field of coaching, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, your clients will soon come to realise that you know your area of expertise.
In addition, writing reviews of those books or reports with your perspective is also a valuable resource, and increasingly you can do this online at your website, business blog or even sites such as Amazon.com.
A relatively new service is available online called Loudervoice dedicated to reviews.
You can register for a free account at Loudervoice and you can post your reviews directly on the site or from your own business blog, from your phone or from micro blogging sites such as Twitter.
So the next time you read a coaching or leadership book or report, consider consolidating your views, add your perspective and then write up and post the review for the benefit of your own coaching clients and to attract more coaching clients.
