So you want to be a professional speaker?

As someone who has organised hundreds of live events and also being a professional speaker at least 3 live events a month, I am always suprised by the fundamental basics that many people miss when connecting with and pitching ideas to event organisers.

Remember that the goal of the event organiser is to ensure that they have speakers who will be relevant and engaging for their audience - no matter if this is a paid for event or a free event.

In professional services, speaking and demonstrating your expertise at live events to audiences of that comprise of your target prospects is a great way to build your personal brand and attract more of your ideal clients.

If you are a professional coach and looking to build your practice through professional speaking, it's not just how effective you are at delivering a live presentation.

Failing to position yourself appropriately when making a connection to an event organiser can mean that you do not event get considered.

Here are four actions you can take to increase your chances of being accepted as a professional speaker:

1. make sure that you understand the audience and the needs of the audience you will be speaking to ahead of approaching the event organiser
2. ensure that you provide a link to your website where the event organiser can read about your specific expertise and view testimonials from other event organisers - please do not just offer yourself as a speaker without defining what you can bring to the participants
3. provide a summary of the key subjects you speak on with the outcomes participants can expect from your event
4. provide a link to a teleseminar, podcast or video online that the event organiser can listen to or watch to experience you in action.

Your overall objective is to position yourself as the expert that the event organiser has been searching for to provide great content to their community.

Taking time to build your personal brand and then market yourself appropriately, ensuring that you build a reputation of being easy to do business with will ensure that you land more speaking engagements and more coaching clients.